Day: May 16, 2018

With frequent teenage marijuana users estimated at one in six, Los Angeles is spending $2 million on a social media campaign to educate youngsters about the dangers of weed. The outreach campaign is called Bigger Choices and by employing innovative initiatives like rap videos, the LA County’s Public Health Department is making direct contact with their target audience on platforms such as Facebook, Instagram, Snapshot and Twitter. The health department’s director, Barbara Ferrer, says the end-goal is to arm teenagers with enough information about cannabis-use for them to be able…